What is Digital Marketing

• Channels: Digital marketing uses various channels to reach customers, including:
  • Online Platforms: Websites, mobile applications, and social media platforms. 
  • Search Engines: Optimizing for search engines (SEO) or using search engine marketing (SEM). 
  • Email: Direct email marketing campaigns. 
  • Advertising: Display ads, pay-per-click (PPC) ads, and social media ads. 
  • Other Digital Media: SMS text messages, multimedia messages, and on-hold ringtones.